Formocha Bubble Tea House
A Toronto-based bubble tea shop has been selling traditional Taiwanese wheel cakes & bubble tea drinks for more than 10 years. They are now seeking ways to refresh its brand.
Project Catagories
Social Media, Website Revamp, Branding, Graphic Design
Project Timeline
2022 – 2024
My Roles
Social Media Designer, Graphic Designer, Photographer
Tools
Adobe AI, PS, AE & Wix
I led design for website revamp, branding, other graphic materials & digital marketing on instagram of 2.2k+ following.
SOCIAL MEDIA DESIGN
My main focus was to increase our brand's exposure & conversion by creating some interacting stories, posts & gathering customers' feedback to enhance our marketing strategy. I also collaborated with a local influencer on Instagram to boost visibility & drive sales to store.
WEBSITE REVAMP
After reviewing the previous website, I noticed that the information architecture, structure & website responsiveness were not well-developed, potentially impacting user experience.
Before revamp – Landing page with hero carousel banner
GOAL
I prioritized defining the key action we want website visitors to take:
1. Ordering online directly from a 3rd-party online platform.
2. Seeking for key information, such as menu, location, opening hours & contact.
1. Ordering online directly from a 3rd-party online platform.
2. Seeking for key information, such as menu, location, opening hours & contact.
SOLUTION
To enhance user interaction, I focused on making the "ORDER NOW" call-to-action button more prominent & consistently positioned on the top-right corner across all pages. Additionally, I optimized the navigation bar by strategically placing the Menu & Location sections for easy access, streamlining user experience & ensuring efficient navigation.
To maintain a consistent brand image, the usage of photo & message is crucial especially for landing page, which can help reducing the interest of potential visitors.
To maintain a consistent brand image, the usage of photo & message is crucial especially for landing page, which can help reducing the interest of potential visitors.
After revamp – Landing page with hero carousel banner
IMPACT 🌟
- Number of Unique Visitors is 70% better than other F&B catergory site*
- 10% of increase on traffic came from Social Media (Facebook & Instagram)
- Average session duration has increased to 2min+
* Metrics was provided from WiX
SEE LIVE SITE >GRAPHIC DESIGN
PHOTOGRAPHY
